UNITED THERAPEUTICS: SOLAR NOON
After designing the most intelligent sustainable building, United Therapeutics sought to show off the company’s feats of net-zero building engineering. In 2016, HUSH was invited to create a digital and physical experience design system that inspires, educates and motivates. The Energy Dial was realized to use real-time data to showcase the ebb and flow of the building’s energy.
In 2023, United Therapeutics reached out to HUSH to expand on one of the existing modes of animation - solar noon. I designed the new animation, developing it into a 60-second narrative-driven sequence.
The three modes of animation for the energy dial were energy surplus, energy deficit and solar noon. Solar noon describes the time when the sun is highest in the sky during the day, which differs from 12 o’clock noon. This means that solar noon differs per geographic location and per season.
THREE MODES OF ANIMATION
EXISTING SOLAR NOON ANIMATION ON TOUCHDESIGNER
To start, I built out a test animation file using illustrator and after effects to replicate the real energy dial and its light physics. This file was used by the design team to experiment and build different options to present to the client. In my 2 animation directions, both tell the story of time passing using an increase and decrease in speed of density, ceremoniously marking the coming and going of solar noon.
The decaying animation was selected by the client for us to move forward with, and I briefed and passed on the file to our studio’s creative technologist, who recreated the sequence in program for the dial.
AN ANIMATION THAT INCREASES IN SPEED AND DENSITY OVER TIME, INSPIRED BY THE SHAPE OF THE STARBURST IN THE ORIGINAL SOLAR NOON ANIMATION
THE DIRECTION SELECTED BY THE CLIENT. AN ANIMATION THAT DECAYS IN SPEED AND DENSITY OVER TIME